Regions Bank drops debit card fee, citing ‘customer feedback’

regionslogo.jpgBIRMINGHAM, Alabama — Regions Bank has eliminated a $4 monthly fee for debit cards tied to certain accounts, citing feedback from customers.

The fee was levied for the first time this month, and the bank said it will refund fees already incurred.

“We are committed to providing an exceptional customer experience and are continually adapting our products and services in response to the needs and preferences of our customers,” John Owen, head of Consumer Services for Regions Bank, said in a statement.

“We have heard from our customers and are responding to their feedback by eliminating the monthly fee for CheckCards.”

The bank said customers who previously incurred a CheckCard fee will not need to take any action to receive their refund and it will be credited to their account Thursday.  

Plans by banks to levy a monthly fee on debit card use have proved controversial and prompted some federal lawmakers to ask for a probe. Banks such as Regions that imposed them said the move was in response to a federal law that reduced so-called “swipe fees” when debit cards were used in retail outlets.

On Monday, Atlanta’s SunTrust Bank eliminated a plan to impose a $5 a month fee.

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