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How social media was vital to rescue efforts during the Kerala floods

How social media was vital to rescue efforts during the Kerala floods

The August 2018 deluge, the worst floods in Kerala in almost a century, remoted many individuals residing in the rain-lashed areas of the state. As landline and cellular networks faltered, typical modes of communication proved insufficient in broadcasting requests for assist. Whilst state equipment was gearing up for large-scale catastrophe administration, volunteers throughout the world began harnessing social media platforms for spontaneous rescue and aid operations.

Undertaking LifeBoat was one such initiative by a group made up of  HR managers, IT professionals and rescue administration specialists, who lent their experience to monitor and execute rescue requests. The venture initially created a helpline based mostly on the missed-call system. The premise was easy: an individual referred to as the helpline quantity; the name would disconnect in 15 seconds adopted by a pre-recorded message saying somebody would name them again quickly. All such calls have been often returned, by considered one of the volunteers, inside 35 seconds. Sooraj Kenoth, an electrical engineer and a workforce member defined, “Say, if I get a WhatsApp forward with 15 numbers of people who can come and rescue you. You call each number one by one. You called 10 numbers and none of them answered. In a situation where you lose your mental strength, if you are unable to get through a phone call, and if your phone switches off, it will be impossible to trace you… The least that can be done is that the first call you make should be answered.” Volunteers, from Kerala and even outdoors it, would then decide the id of victims, location and the urgency of the state of affairs. Pregnant ladies, youngsters and sick individuals got precedence. This knowledge was then consolidated  and despatched to  catastrophe administration authorities in the respective districts.

Nevertheless, the staff acquired no suggestions on whether or not this knowledge was truly getting used. “We started receiving calls from relatives who asked, what happened after you handed it over to disaster management?” Kenoth stated. “And we have a moral responsibility to respond to that.” This led to the creation of one other missed-call service for many who wished to register as rescue volunteers. The second helpline related volunteers distributing meals with volunteers who owned a ship, for instance, they usually coordinated to direct rescue operations or ship aid provides the place required. The entire operation was “decentralised and distributed on WhatsApp,” stated Kenoth. After the floods, Venture LifeBoat’s workforce developed a software program, Meeting of Randomly Related Arms, or ARCH, to facilitate donations to assist individuals resume their livelihoods.

Nevertheless, the dispersed nature of social networks has its fallouts. Information alerts on rescue efforts have been scattered throughout social media accounts, which meant that many typically went unnoticed. A Fb web page, KeralaFloods2018, tried to deliver all such posts on to a single platform—a one-stop supply for all related info on the floods. A US-based technologist and journalist, Inji Pennu, was put in-charge of tech help for the initiative. She pitched in as a volunteer after seeing a Fb publish by Prasanth Nair, a deputy secretary to the union authorities, the place he sought assist for the improvement of an internet site for catastrophe administration efforts. Prasanth, who’s widespread in Kerala and has a big Fb following, uploaded a collection of posts  sharing necessities for aid supplies, calling for volunteers and busting misinformation.

“On 12 August he told me about a long-term plan to start a website to help the people in flood-hit areas,” stated Hari Nair, an worker with the Kerala authorities, who additionally labored on KeralaFloods2018. “He had expressed his intention to set up a long-term rehabilitation scheme called Compassionate Keralam.” The subsequent day, a WhatsApp group was shaped to talk about the technical points of the web site, at a time when aid operations have been targeted on Idukki district and the catastrophe had not but unfold to the remainder of the state.

By 15 August, the magnitude of the catastrophe rose sharply throughout the state. Prasanth put aside his long run plan and requested the group to attend to rescue efforts instantly. Step one was the creation of KeralaFloods2018. Inji Pennu initially anticipated about 15 requires assist a day. “And then it just exploded,” she stated. “We started getting calls. We started getting SOS messages.” The group ensured that particulars about the variety of individuals to be rescued have been systematised earlier than they have been despatched to rescue forces. These included descriptions of places, with the latitude and longitude, telephone numbers, time-stamps and the contacted management room. People from throughout the world, together with the US, Germany and South Africa, responded in overwhelming numbers to area these calls, creating what appeared like a digital name centre, functioning spherical the clock throughout totally different time zones.

In addition to  on-line helplines, bodily name centres have been arrange in 9 places in Chennai, Bengaluru, Mysore and totally different elements of Kerala. A few of them have been IT corporations with pre-existing infrastructure which expedited rescue efforts. “They set up three teams internally. For example, Sysfore, Bangalore made teams named alpha, beta, gamma. Alpha team attended all the calls. Beta reconfirmed the information coming from the calls. They connected with them to check if they are genuine. Gamma team monitored and followed up with rescue teams on the ground,” Hari defined.

Volunteers have been stationed in all district management rooms to make sure that info from on-line teams was personally communicated to authorities. Regardless of these efforts, issues didn’t all the time go easily. There have been situations the place the navy reached right places however as a result of the Google coordinates weren’t exact sufficient, meals provides have been dropped away from the home. As of at present, KeralaFloods2018 is a full-fledged web site,, which amongst different initiatives, handles requests for sponsorship of youngsters’s schooling and help for households from flood-ravaged houses.

Rescue efforts by people have been additionally aided by knowledge obtainable on, an internet site underneath the aegis of Kerala authorities. The location was developed by a gaggle of eight volunteers from the Kerala chapter of the Institute of Electrical and Electronics Engineers. Muraleedharan Manningal, head of the state e-governance mission staff who led the staff, advised me they constructed the website in a day. “We started the discussion around 9 am in the morning,” he stated. “We launched the initial version of the site around 9.30-10 that night.” The location was designed to be consumer pleasant, to cater to individuals who might entry it in an emergency. Minimal info was sought from these requesting assist or these registering to volunteer. Two days after the launch, the authorities stepped in and determined to promote the website. “Many private organisations browsed the data on it and privately offered support, especially the student community of IITs,” Manningal stated.

Ultimately, Google partnered with the web site too.  Knowledge on aid camps and assortment centres got here from the authorities whereas the map that includes flooded streets was marked by Google itself. “Google has a set of algorithms which says that there is no traffic on a particular road. They also used satellite images to monitor showers in an area. So they had algorithms in the back end to say that that area is flooded,” stated Santhosh Kurup, CEO of the Info and Communication Know-how Academy, who was additionally part of the group that labored on Even the public might edit this map real-time and mark an space as flooded. Google would then confirm these inputs. “They will not just publish it. They take the data and if there are multiple number of entries from the same point, then they flag it back as flooded,” Kurup advised me.

Newsrooms of Malayalam channels additionally turned helpline centres during the peak of the catastrophe. “We were receiving calls from several people,” Johny Lukose, the director of stories at Manorama Information advised me. Proliferation of faux information had additionally grow to be a serious concern at the similar time. “There were rumours that a dam has broken. We started an initiative called ‘Crosscheck’ to bust such claims, which were displayed on the news and online as well,” Lukose stated.

“It was a time to stand with the government. A blame game in that situation would not be appreciated. The media and the opposition were aware of this. Everyone rose to the occasion,” he stated, commenting on the measured protection of the catastrophe in the state.

The staff at Information18 Kerala, led by editor Rajeev Devaraj, needed to give a constructive spin to their reportage in circumstances that in any other case might have fuelled a worry psychosis. “We introduced something called ‘Good News’ ticker. Usually, a disaster causes panic among people. For instance, the ticker would display information about reduced water levels,” stated a employees member at the channel. Additionally they circulated a WhatsApp quantity on social media,  the place individuals might ship queries to confirm info floating on-line. The channel would then join with the involved authorities to verify whether or not the information was factual or a hearsay.

Private social media accounts of journalists additionally turned a route to disseminate info relating to rescue requests and flood updates. Varun Ramesh, chief sub-editor of the multimedia part of Asianet Information, shared public requires rescue on his private account and posted necessities of aid supplies for flood-hit areas. “People approached me as I am associated with the Asianet brand. They were sure that the information I share would be verified,” Ramesh informed me. In contrast to WhatsApp, the place it was troublesome to confirm any information, Fb’s tagging choice alerted social media customers like Ramesh to a bit of data which might be crosschecked by them instantly. Social media allowed them to personally attend to requests for assist, Ramesh informed me. “While the media would say that one whole area is in a problem, we drew the focus towards the people there. I think that’s the basic difference between social media and mass media,” he stated.

There was one level reiterated by everybody I spoke to. Volunteers who got here to assist flood victims have been strangers, introduced collectively by a dedication to overcome a catastrophe of unprecedented proportions. As Ramesh put it, “It was a chain of anonymous people across the world. I worked only as one part of it.”

Aathira Konikkara is a reporting fellow at The Caravan.